In communication we have a principle on "appropriateness". That is to say- is what you are communicating acceptable to your specific target audience? In a nutshell, you may have spoken the truth but the message may not be acceptable by your target- hence your communication has NOT been effective. And in some cases it could result in 'slaps'. lol. So before you "speak", make sure it is very appropriate. Bless up.
- Ato Afful (Son of Elohim), Ghana
Media and Communications Consultant/Specialist & Trainer
Tel: 0265028985
Email: sammyafful@yahoo.com
Facebook: www.facebook.com/sammyafful
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